The Voice from Strong Woman vol.1

Introducing strong women who are making progress in various fields,
"Strong Woman Voices"
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Erena Matsubara, President and CEO of Kiyo Co., Ltd., wore our pleated V-neck dress.

Ms. Matsubara is a regular wearer of SERPENTINA in her private life.

We asked her about her lifestyle and the reasons she chose SERPENTINA, as she leads a busy life as both a business owner and a mother!

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Q.1 What are your criteria for choosing clothes?

🐍Design is important to me both at work and when raising my child.

I am not particularly fond of casual clothing, so I prefer clothes that give an elegant and strong impression. However, because I am tall, it is difficult to find clothes in Japanese ready-made sizes that fit me. Even when I find a wonderful design in Japan, the sizes are usually S, M, or one size, so I end up buying from international brands or brands like UNIQLO that offer a wide range of sizes.

However, I had many complaints about international brands, especially regarding poor tailoring and uncomfortable fit.

Design or comfort...?
I often found myself agonizing over clothes when shopping, adding them to my cart, but never proceeding to purchase, and choosing clothes was always a headache.

Q.2 Why did you choose SERPENTINA?

🐍Because they are elegant and stylish, yet can be worn for both work and everyday wear.

Many clothes for work or going out are not suitable for childcare, and having to change my outfit between work and off-duty was stressful. However, I love that SERPENTINA has an elegant design while being made of sturdy, stretchy fabric. Above all, because the pockets can hold so many things, as a mother, I can put everything in my pockets even when going out for a short while and still look like a stylish, wonderful woman! So they are very useful.

Q.3 Where would you like to go wearing SERPENTINA?

🐍Of course, I would wear it for work, but I would also like to change my jewelry and bag and go to dinner parties or other events.

For everyday wear, I would wear a diamond or sapphire necklace and rings as a working woman.

For dinner parties and other events, I look forward to coordinating the clothes with jewelry that adorns my décolletage, shining as a radiant woman.

Q.4 A final word, please.

🐍It really hits the spot!

As I mentioned earlier, I had never been able to find clothes that suited my taste, so I was vaguely thinking, "Maybe I should make them myself..." when I finally found them, with a smile.
When I first saw these clothes, I slapped my knee and said, "I'm definitely buying this! I've been waiting for something like this forever!"

I am already so in love with SERPENTINA that I am caught in a spiral of buying new items as soon as they are released.

I recommend them to all women who want to be beautiful.

I look forward to the coming season!

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《Erena Matsubara》
Founded Kiyo Co., Ltd. in her hometown of Yamanashi Prefecture in 2018. With the theme of tourism × technology, she operates new-generation C to C services using rapidly developing technologies, led by AI, and also conducts medical/beauty tourism and inspection trips from overseas and outside Yamanashi Prefecture. The app "Daily Schedule" has exceeded 1 million downloads. She is active in developing and providing services to meet various needs, aiming to continue operating them through many encounters and learnings.